We advise and represent companies in unfair competition matters in Bulgaria: review of advertising and distribution concepts, warning letters to competitors, and proceedings before the Competition Protection Commission and the competent courts. We work in English, German and Bulgarian.
When companies need advice on unfair competition in Bulgaria
| Situation | What we do |
|---|---|
| Advertising claims | We examine advertising and promotion concepts before you launch them, including comparative advertising and statements about product properties that a competitor may challenge as misleading. We help you document the basis for each claim. |
| Product names and presentation | We assess whether names, colours, origin indications and the overall presentation of a product or website could mislead customers. |
| Distribution concepts | We review sales and distribution models for unfair competition risks, including how customers are approached. |
| Warning letters and complaints | We draft warning letters to competitors, and we advise and represent you when a competitor complains about your advertising. |
| Copying and imitation | We assess whether a competitor imitates your products, presentation or branding and choose the route to act against it. |
| Proceedings | We represent you before the Competition Protection Commission and the competent courts, including on appeal. |
How a claim of unfair competition is assessed
A complaint of unfair competition normally succeeds or fails on a few questions: whether both parties carry on business and compete with each other, whether the conduct is contrary to fair trade practice, and whether it harms or may harm a competitor. For advertising, the key question is whether it can objectively mislead the customers it addresses and influence their economic decisions. Authorities and courts look at the message as a whole and at the average consumer, not at an isolated word or an interpretation the advertiser never intended. Technical evidence, such as expert opinions and certificates for a product, is often decisive. We build the case on these questions from the start, whether you are the complainant or the party complained against.
Unfair competition and trade marks
Imitation of products or branding often involves trade mark rights as well as unfair competition rules. We assess both together. See our page on trade mark law in Bulgaria.
Scope
We advise and represent in the entire range of unfair competition law. This page in Bulgarian: Адвокат по нелоялна конкуренция.
How to start
Send us a short description of the matter, the advertising or distribution materials concerned and any correspondence with the other side. We confirm our fee in writing before we start.
Contact
Write to us at info@reguligence.com with a short description of the matter.
All our services: Reguligence, law firm in Sofia · In German: Wettbewerbsrecht